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Writer's pictureVasiliki Prestidge

The Rise of Sportswear & Athleisure: The New Uniform for an Active Lifestyle

In today's fast-paced world, in the new post-Covid era, the line between sportswear and everyday fashion has blurred, giving rise to the athleisure trend—clothing designed for both athletic activities and casual wear.



But there’s an argument for sticking to sportswear specifically when it’s time to perform, whether you're heading to the gym, running errands afterward, or just making your way home. After all, sportswear isn't just about aesthetics; it’s about function and optimizing performance. If you're truly serious about your fitness routine, your outfit should serve a purpose for your body and style.


The Case for Dedicated Sportswear

Wearing the right sportswear during and around workout time can make all the difference in how you perform and recover. From moisture-wicking fabrics that keep you cool and dry to strategic support that enhances movement, sportswear is purpose-built for the demands of different sports. Plus, looking put-together while you transition from workout to daily life gives you that added boost of confidence.


Sophisticated Sportswear Brands to Watch

For the fashion-forward fitness enthusiast, here are some top sportswear brands known for their sophistication, unique designs, and premium quality. These brands offer more than just style; they cater to specific sports activities, blending function with an elegant edge.








1. Yoga & Pilates: Alo Yoga

Alo Yoga is renowned for its luxurious yoga wear that combines functionality with streetwear-inspired style. The brand's soft fabrics and sculpting leggings allow for full freedom of movement while also keeping you stylish enough to transition seamlessly from the studio to brunch. Their minimalist aesthetic and attention to fabric quality make it a must-have for those who value both comfort and chicness.






2. Running: Tracksmith

Tracksmith stands out for its vintage-inspired running gear, emphasizing style and high performance. Designed for serious runners, their pieces often use technical fabrics that regulate temperature and enhance breathability. Their collection feels more like a tailored wardrobe than standard sportswear, making it perfect for post-run meet-ups or even a quick coffee stop on the way back.






3. Gym & CrossFit: No Ka'Oi

No Ka'Oi is a sophisticated activewear brand that brings a fashion-forward approach to high-intensity workout gear. Known for its bold color blocking and couture-like detailing, the brand's pieces are ideal for strength training, HIIT classes, and CrossFit. Not only does the clothing support intense activity, but it also looks stunning enough to wear outside the gym.


4. Outdoor Sports, Hiking and Skiing: Perfect Moment

Perfect Moment, originally a ski brand, has evolved to offer stunning outerwear and layering pieces for outdoor activities, including hiking. Their gear incorporates technical features like insulation and wind resistance while maintaining a fashionable look, suitable for après-hike socializing. Think luxury sportswear with a touch of adventure.




5. Tennis & Golf: Tory Sport

Tory Sport by Tory Burch is perfect for those who enjoy racquet sports or a day on the golf course. The brand’s preppy-chic designs merge classic sportswear aesthetics with modern performance materials, ensuring you look just as good on the court as you do off it. The polished silhouettes and sophisticated color palettes make for an elegant, athletic wardrobe.






And my all time classics and favourites: Gant and Ralph Lauren for preppy sporty chic casual looks, Sweaty Betty for hitting that treadmill, Adidas and Lululemon for travel outfits.


Elevate Your Workout Wardrobe

Athleisure may be trending, but when it comes to sports activities, there’s nothing like donning specialized sportswear to keep you feeling motivated, supported, and stylish. The brands listed above offer more than just activewear; they deliver high-end sportswear that aligns with an active, refined lifestyle. After all, when you invest in sophisticated sportswear, you’re investing in a lifestyle that values both fashion and fitness.


So, gear up the next time you head to your favorite workout spot and experience the boost that comes with wearing thoughtfully crafted sportswear that matches your active ambitions.







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